Episode 25 Cheryl Buhs Part 1

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Welcome to Lead to Close:

The Mortgage Professionals Podcast featuring authentic and real conversations amongst Canadian mortgage pros. Hosted by industry leaders Greg Williamson and James Loewen, with unfiltered opinions and no topic off limits, these are the conversations you wished the industry was having.

Today is the first of two episodes where we welcome Cheryl Buhs. She is the VP of National Sales at RFA Mortgage Corporation. Cheryl started out as a real estate agent for a few years, but eventually decided to pivot to the broker side where her career has flourished.

A lot of new lenders are entering the scene in the mortgage space, and Cheryl emphasizes the importance of giving these lenders a chance. This will help you, the broker, diversify your portfolio—something that is truly an advantage for your client. 

On this Episode of Lead to Close:

• How Cheryl got into the mortgage industry and what it was like at that time.
• How she worked her way up and gained the opportunity to fill a national role.
• What the mortgage industry is really about at the end of the day.
• The importance of efficiency in mortgage lending and how it can be improved.
• What RFA does to pinpoint inefficiencies.
• Cheryl’s tips for building stronger relationships between lenders and brokers.
• The changes RFA has made in the last few years and why.
• How RFA is structured and why this structure makes them more solutions-based.
• What it means to be a nimble lender.
• How diversifying your portfolio helps your clients and your business.
• What is possible in the Canadian mortgage space, specifically compared to the US.
• The potential for creating true partnerships between lenders and brokers.

RFA Mortgage Corporation 

https://www.rfa.ca/prime

Finmo

https://www.lendesk.com/finmo