Ep 08: Special Guest Chris Johnstone

Welcome to Lead to Close: The Mortgage Professionals Podcast featuring authentic and real conversations amongst Canadian mortgage pros. Hosted by industry leaders Greg Williamson and James Loewen, with unfiltered opinions and no topic off limits, these are the conversations you wished the industry was having.

On this episode of Lead to Close we’re joined by guest Chris Johnstone, a seasoned expert in the mortgage space. He’s a man with proven longevity who has helped a lot of people. His job entails working within mortgage businesses to help streamline their processes for increasing booked appointments, including finding ways to get more inbound leads from Google.

Chris shares tips and advice today that people often pay him for. Through the episode, the discussion covers topics such as increasing organic leads from Google, engaging your previous clients for referrals, how to overcome the fear of reaching out, and how you can crunch the numbers to meet your financial and lifestyle goals.

On this Episode of Lead to Close:

• Why it’s important to get Google reviews for your business.
• The quickest way to gain momentum in your bookings.
• The strategy most brokers aren’t implementing (but should be).
• How to activate the referral network in your local market.
• The impact proper scripting can have for your business.
• The benefit of referring your clients to other professionals.
• How to overcome the fear of reaching out after too long.
• The perspective your clients actually have about your mortgage transaction.
• The relationships you shouldn’t be investing in.
• How clarity on your lifestyle goals can help you reach success.
• How much to invest in marketing your mortgage business.
• The question Chris stopped asking his clients and why.
• The secret to making large growth transitions in your business.
• The book Chris reads every single year and what it means to him.